CLIC started its operations in
the small warehouse of a Métro Richelieu supermarket and experienced a rapid
expansion in the first few years. Now, 22 years later, the company has a
world-renowned reputation in the food industry for quality, price and
innovation and earns revenues of $44 M a year, a number that would have taken
normally one to two generations to attain.
In the “ultra-conservative” food
business industry, CLIC has managed through innovation and perseverance to
position itself as the leader in the import export manufacturing, the marketing
and the distribution of ethnic products which ten years ago had never even been
introduced on the North American market.
CLIC is specialized in the
conditioning and in the transformation of rice, cereals and pulses. Especially
for these types of food products, CLIC has developed a competitive advantage in
trading. In most cases, CLIC buys its products directly from wholesale
distributors and as a result, can market its products to the consumers without
going through a middleman.
With its own canning plant, CLIC
has become an innovative company in the transformation of international food
products such as their 5-bean salad bar mix, available to eat in 1 can, which
have been adapted to the norms and tastes of North Americans. The latter is
also marketed in Canada, the United States and Overseas.
In addition, CLIC
exports pulses such as lentils, chickpeas and broad beans (fava), in bulk or in
cans produced in Canada. Mr. Abdelnour initiated the development of the
production of those products in Canada. He integrated Agriculture Canada, some
farmers and some growers, to create different varieties of those pulses that
would adapt to the climate and the Canadian soil. He was the first one to
insure the promotion, the sale as well as the market penetration of these
products in local and foreign markets.
CLIC’s premises stands approximately 110,000 square feet, including a 6,500 square feet office space at his headquarters in Laval. CLIC also operates an HACCP certified and Federallt licensed (#375) canning plant in Saint-Léonard formerly known as Les Aliments Ramico as well as a manufacturing plant for specialized products such as dried yoghourt, navers marinade, marinated garlic, marinated vegetables. It also owns another distribution center in our National Capital, Ottawa, CLIC Ottawa Foods, and a branch in Toronto, CLIC Toronto Foods, and a distribution centre in Calgary, CLIC Calgary Foods.
CLIC has a very
diversified clientele ranging from warehouse stores to convenience stores to
ethnic stores, natural food products stores, hotel suppliers, hospitals and
restaurants, food processing companies, independent distributors, ship owners
and supermarket food chains. The latter has contributed the most to its
development, its evolution and its growth and in the near future they should
constitute its major trade outlet given that they have adopted the same vision
as CLIC concerning the new ethnic clientele.